Good client communication is crucial is your business. It'll make or break clients booking with you, and whether or not they refer you to others after they book with you.
Here are eight ways you can focus on your client communication.


1. Respond Quickly
In the millennial age we live in, people appreciate instant gratification. The quicker you respond to questions, texts, or emails from your clients, the happier you'll keep them.
Also, usually people contact more than one photographer. Being the first and fastest to respond dramatically increases your chances of booking.

2. Ask Questions
Potential clients often will contact you with questions, but be sure not just to answer their questions, but ask some questions yourself. When you ask a client a question or two, they are more likely to respond and interact with you. The more you can get them to do that, the more likely they are to end up booking with you. Questions are also a great way to get to know people, and the more you know them, the better you can capture them. It's a win-win.

3. Respond Thoughtfully and Thoroughly
Send email responses to clients that appear that you set aside time in your day to focus on them, and make them a priority. Physiologically people are more likely to book with you when they feel you see them as important. The key to this is to be genuine.

4. Don't be Overwhelming
Just because you're thorough doesn't mean you need to be overwhelming. Most potential clients don't want a three page email response from you, or desire to answer a survey of questions from you before they have made up their mind to book with you.

5. Write Draft Response Emails
Thoughtful thorough emails take time, and time is not something you always have when you are trying to respond quickly. Write basic draft response emails that you can use as a template to respond to initial client inquiries. It is much easier to tweak that and make it personal, than starting from scratch each time.

6. Meet In Person
Communication is always a lot faster and more enjoyable when you can communicate in person. It is a lot easier to discuss things like contracts (which over email sometimes can come off more harshly or seriously than you'd like) when you've got a smiling face and kind tone to go with the information. It's also a lot more fun to plan a shoot sitting together in person and getting excited together, rather than having to send three million emails back and forth that take up more time for both of you. And clients who have made a personal connection with you are far more likely to book.


7. Take Notes
Whether from your email, phone, or in person conversations, take notes! Clients will appreciate when you remember your previous discussions, and you don't have to re-ask them questions. You'll come off a lot more professional and save time and even potential frustration.


8. Check Back In
This is your full time job, so hopefully you're on top of emails. Your clients however may not be. It is okay if you haven't heard from someone in a while to check back in with them! If you check back in multiple times (which is okay) be sure to send them helpful information (for example, locations, clothing, how to look best in photos) with each email you send. People gets busy, and the photographer who continues to reach out to them, is the photographer who will probably get booked.

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